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Feel Worthy

logo design | brand style guides | fonts & typography | mood boards

Feel Worthy is an online fitness and wellness brand that reached out to create brand guidelines and a logo.


We worked together to create a final product that was warm, energetic, and had a hidden "FW" in the logo mark crown. The owner felt that the end result was the perfect blend between a personal brand and a professional business. 

FW Logo.png

Initial color, font, and layout studies

Hidden FW.png

Hidden "F" and "W" within the crown logo mark

FW - Brand Overview-01.png
FW - Brand Overview-02.png
FW - Brand Overview-05.png
FW - Brand Overview-03.png
FW - Brand Overview-04.png
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