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Grounds for Therapy
logo design | brand style guides | fonts & typography | wix websites | mood boards
Grounds for Therapy is an online teletherapy business with a simple concept: improving your mental health should be as effortless as getting a cup of coffee.
The "grounds" in Grounds for Therapy comes from the owner's obvious appreciation for coffee, but also connects to her love of nature. I was able to incorporate coffee, nature, and, of course, telehealth therapy, into a badge logo with horizoinal and square variants that are as dynamic as the brand itself.
Alternative logo layouts, for when badge does not fit or will lose detail if displayed in a small space
Initial color, font, and layout studies
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