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Grounds for Therapy

logo design | brand style guides | fonts & typography | wix websites | mood boards

Grounds for Therapy is an online teletherapy business with a simple concept: improving your mental health should be as effortless as getting a cup of coffee.

 

The "grounds" in Grounds for Therapy comes from the owner's obvious appreciation for coffee, but also connects to her love of nature. I was able to incorporate coffee, nature, and, of course, telehealth therapy, into a badge logo with horizoinal and square variants that are as dynamic as the brand itself. 

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Logo Design

The owner of Grounds for Therapy fell in love with the idea of a logo "badge" that would highlight the different aspects of her personal brand. We also designed alternative logo layouts, for when the badge does not fit or will lose detail if displayed in a small space.

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​Included in the badge are icons for coffee beans for the coffee shop connection, a laptop and conversation bubbles for telehealth, and a mountain range that she considers her happy place. Together, they form a brand that is both personal and descriptive of the business. 

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Logo & Brand Development

Developing a brand is more than just creating a logo - it is colors, fonts, layout, and typography. We played around with several variations of Grounds for Therapy's logo layout and then played with different color combinations and font options.

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Brand in Action

Putting it all together: strategy and creativity are combined in the Grounds for Therapy website and mock-ups.

 

This website (built using Wix) serves as a homebase for new clients to learn more about Grounds for Therapy,  find answers to frequently asked questions, and eventually book their first appointment. 

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Mock-ups are a great way to visualize your brand in action. Much more impactful than a logo on a white background, they can give a "feel" for what the brand actually is and how it looks in the real world. 

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